When luxury meets the sea, it gives rise to a sensory experience where fashion, gastronomy, and leisure intertwine in a perfect choreography of sophistication. In the summer of 2025, the great maisons not only maintain their emblematic beach clubs, but also surprise with new initiatives in iconic seaside destinations, reaffirming their ability to captivate and reinvent.
Louis Vuitton – Saint-Tropez
The French maison continues its elegant presence on the French Riviera with an exclusive beach club where haute cuisine merges with the brand’s savoir-faire. The venue offers bespoke experiences, with menus created by renowned chefs such as Arnaud Donckele, and pop-ups where visitors can discover limited edition pieces in a refined holiday atmosphere.
Dolce & Gabbana – Marbella
Marbella once again welcomes the exuberant spirit of Dolce & Gabbana, bringing to life a beach club adorned with the brand’s unmistakable Sicilian patterns. The experience at La Cabane is enhanced by a temporary boutique and Mediterranean dishes prepared by celebrated chefs, in a setting where glamour and relaxation coexist in perfect harmony.
Bulgari Resort & Beach Club – Dubai
The exclusive Bulgari Resort in Dubai remains a top destination year-round, offering its guests a signature beach club with private cabanas, an infinity pool, and a Bulgari boutique filled with jewellery and accessories. A true urban sanctuary where luxury is lived with discretion and elegance.
Jacquemus – Monte-Carlo Beach Club
For the first time, Jacquemus takes over the elegant Monte-Carlo Beach Club with a full transformation in sunny tones. Banana-yellow loungers, boldly striped parasols, and two pop-up boutiques make up this vibrant offering, open until 7 October 2025.
Dior – Capri & Saint-Tropez
Dior returns in full force with two unmissable locations: Il Riccio Beach Club in Capri is now a Toile de Jouy universe in blue and orange; meanwhile, the Shellona Beach Club in Saint-Tropez has been reimagined in pastel pink hues. At both locations, the Dioriviera experience masterfully blends lifestyle, fashion, and gastronomy.
Gucci – Loulou Ramatuelle, Saint-Tropez
Signed by Gucci, the Loulou Ramatuelle Beach Club offers a light and sophisticated atmosphere, decorated in pale yellow tones with vintage-inspired furniture. The pop-up boutique and a menu featuring fresh seafood make this spot a must-visit destination of the season.
Missoni – Nikki Beach, Porto Cervo
Missoni transforms Sardinia’s Nikki Beach with its iconic zigzag pattern, covering loungers, towels, and lounge areas in the brand’s vibrant colours. An invitation to dive into an irreverent summer, bearing the hallmark of a house that has always celebrated the joy of living.
