The daughter of an Angolan mother and a Portuguese father, Fátima Magalhães got used to crossing borders from an early age, living between Africa and Europe, namely Luanda, Lisbon, and Zurich. Experiences that are still valuable today. Her background in Chemistry and her taste for Communication are two significant assets for anyone, like her, who manages a company and a team. The ability to analyze and manage skills, combined with observation, knowledge of the beautiful and the good, and the ability to communicate across the board in fashion, beauty, and decoration, to name a few, are fundamental tools.
In between, there was her passage through the commercial department of Mercedes-Benz in Luanda, where she was for 10 years, later evolving into the areas of management and marketing, and the opening of stores in the premium segment in Angola and Portugal. But because “stopping is dying”, and chasing her dream is her feed, Fátima saw the time to create a publication that would meet her lifestyle and her tastes – and that of so many others. “Without ever forgetting and leaving Angola, I launched F Luxury magazine thinking of a demanding audience, which values quality information. I created this project with a premium Portuguese-speaking audience in mind. And because it is an extension of Focuspremium, a company that organizes exclusive events, among other services, and an umbrella for other projects, F Luxury is today an important editorial vehicle with an A+ positioning, a reference and a guide for readers who favor the better.”
Being on the way to celebrating nine years since the launch of the first edition of F Luxury, Fátima doesn’t regret a single line. Not a paragraph. “It was and continues to be, extremely rewarding, regardless of all the challenges, leading this project. F Luxury is a winning title. We have successful companies and brands on our side, aligned with our positioning, and a core of readers, both on paper and digital, who confirms that this journey has been worth it”.
Exceeding all expectations, and as a reflection of all the work undertaken, the magazine has grown! In addition to selling at newsstands in Portugal and Angola, F Luxury is also present in the digital universe, with a dynamic and daily updated website, complemented by its social networks. F Luxury is also available at the TAP airline’s Digital Kiosk and can be read on board its aircraft, in the Top Executive and Executive classes, on all flights.
In all editions of F Luxury, partner brands, and advertisers have a captive place in the magazine, which we have designated Luxury Guide, and which highlights launches and novelties in the high jewelry and watchmaking segment, in addition to always very exclusive accessories.
After the magazine, the idea of a club was born. Of a business nature, the F Club aims to bring together companies from the premium segment, based on the holding of exclusive events. A club whose mission is to bring together F Luxury brands and others, being interconnected with the magazine and aligned with its objectives.
And as you can read in all the editorials that Fátima writes for the magazine, F is the letter that commands her projects. F for Focus? Yes, too, because the focus is her engine. But taking the opportunity to clarify, it is effectively the F of Focuspremium, the parent company that created roots for all other projects to flourish. Because chasing the dream is nourishment. And Fátima has constantly been nourished by challenges and goals, and by the desire to continue to grow as a Woman and Businesswoman.
Founder & CEO