One of the most prestigious lines in global luxury cosmetics, Natura Bissé’s Diamond Collection, celebrates 25 years of innovation with a cutting-edge reformulation and a tribute to “smart beauty”. And I had the opportunity to experience its effects…
25 years ago, Natura Bissé launched one of its most revolutionary creations: the Diamond Collection. A skincare line that not only marked a new chapter in the history of luxury cosmetics but also became synonymous with innovation, efficacy, and sophistication. Today, this collection celebrates a legacy that spans generations and continues to elevate beauty standards with cutting-edge science and unique sensory experiences.
In a world where anti-ageing skincare was limited to correcting visible signs, the Diamond Collection dared to go further. Its focus was, and remains, on the origin: cellular energy. With this pioneering vision, Natura Bissé introduced an ingredient previously almost unknown in the world of cosmetics: Artemia salina. This microscopic plankton, originating from extreme environments, has the extraordinary ability to generate super ATP, the primary source of cellular energy.
Since its launch, the Diamond Collection has never stopped evolving. Last year, Natura Bissé presented a reformulation that embodies the most advanced dermatological research. Among the new key ingredients in the formula are:
– ChronoSkin, a biotechnological ingredient that regulates the skin’s circadian rhythms, optimising its natural defence and repair mechanisms, day and night;
– Peony root extract, known for its antioxidant and detoxifying properties, which revitalises skin metabolism;
– Peptixyl ProYouth, a peptide complex that targets key signs of ageing, with a particular focus on firmness and facial contour definition;
– Smart prebiotics, which strengthen the microbiome and balance the skin’s flora, promoting visibly healthier and more resilient skin;
– Ceramides and hyaluronic acid, which provide intense hydration and reinforce the skin’s barrier, essential elements for preserving youthful skin.
With this combination of high-performance active ingredients, the new generation of the Diamond Collection reaffirms its position as an undeniable reference in luxury cosmetics, adapting to current demands without ever losing the essence that made it an icon.
However, the Diamond Collection is much more than science. It is a meticulously crafted multisensory experience. From the rich and silky texture of its creams to its delicate lavender Mediterranean scent, with calming and enveloping properties, each application becomes a ritual of deep well-being. The design of the bottles, inspired by the cutting of a diamond, reinforces the commitment to beauty in all its forms: exterior, interior, and emotional.
At the end of March, I was invited to immerse myself in a sensory experience and the benefits of the Diamond Collection, at the Natura Bissé event held at the elegant The One Palácio da Anunciada in Lisbon. It was a moment of pure relaxation and well-being, where I entrusted my skin and senses to the care of experienced hands and exceptional products. From the first contact, I felt enveloped by an atmosphere of great serenity. The treatment was truly transformative: the rich texture of the line, combined with meticulous application techniques, left my skin visibly brighter, more hydrated, and revitalised. In addition to the immediate effects on my skin, I left with a true sense of inner balance.
Over more than two decades, the Diamond Collection has been acclaimed by specialists, beauty professionals, celebrities, and opinion leaders worldwide. It is a constant presence in the best luxury clinics and spas and has already won dozens of international awards, thanks to its proven efficacy and Natura Bissé’s commitment to excellence.
With this new reformulation, Natura Bissé strengthens its cutting-edge positioning and presents the world with the concept of Smart Beauty: a holistic, scientific, and sensory approach to skincare that respects the body’s natural rhythms, enhances cellular regeneration, and celebrates beauty at every age.
In 2025, the Diamond Collection is not only a product line but an entire tribute to innovation, conscious luxury, and the intelligence of the skin.
