According to Sofia, makeup is much more than just an ornament. It is a tool for transformation, one that empowers, strengthens, and contributes to a woman’s well-being. It allows each woman to embrace her unique beauty on her own terms.
Sofia, how can makeup contribute to building confidence and self-esteem, especially in a world with often unattainable beauty standards?
Makeup is a powerful tool that goes far beyond aesthetics. In a world where beauty standards often seem unreachable, makeup allows each woman to express herself in her own way, creating her own definition of beauty. When we enhance our features, we are not hiding, we are highlighting what makes us feel good. This sense of control over one’s image reflects in confidence, helping to face the day with greater assurance and determination.
Lancôme says that “a happy woman is a beautiful woman”. In your opinion, what role does makeup play in reflecting a woman’s happiness and well-being?
Happiness is reflected on the face, in the sparkle of the eyes, in the way we smile and express ourselves. Makeup can be a reflection of that happiness, helping to highlight what makes us feel good and project that energy to the world. Moreover, the act of applying makeup can be a moment of self-care, a ritual that allows us to slow down and dedicate time to ourselves. At Lancôme, we believe makeup should be an ally, never an obligation, it should bring lightness, not pressure.
Makeup can also be seen as an act of self-discovery. How do you believe women can use makeup products to explore different facets of their personality?
Makeup is a form of non-verbal communication that allows women to experiment with different styles and moods. A bold lipstick can convey confidence, while a more natural look can express softness and authenticity. Lancôme’s multifunctional products, such as Idôle Tint, enable this versatility, allowing for new forms of expression without rigid rules. By experimenting with different colours, textures, and finishes, we discover more about ourselves and what makes us feel good.
How do you believe makeup can help a woman connect with her inner beauty?
Makeup does not just transform appearance, it can reflect how we feel inside. When a woman feels good about herself, it is evident in her attitude and posture. The process of applying makeup can be a moment of pause, a gesture of self-care. Moreover, Lancôme’s makeup products go beyond aesthetics, as many are formulated with skincare ingredients, reinforcing the connection between inner and outer beauty.
In your experience as Training Manager at Lancôme, what are the main challenges women face when applying makeup, and how can Lancôme products help them overcome these obstacles?
One of the biggest challenges I see is the lack of time and the difficulty in finding products that are intuitive and easy to apply. Many women also fear not knowing how to use makeup properly or are unsure which products are best suited for them. That’s why, at Lancôme, we focus on versatile and easy-to-use products, such as the Teint Idôle Ultra Wear foundation, which lasts all day without the need for touch-ups, or Idôle Tint, which can be used as eyeshadow, blush, and highlighter, allowing for a complete look with just a few products.
Regarding Lancôme products, which do you consider the most versatile for everyday use and why?
Idôle Tint is a perfect example of versatility, as it can be used in multiple ways—from eyeshadow to bronzer. Lip Idôle is also essential for those looking for hydrated lips with long-lasting colour. Meanwhile, Teint Idôle Ultra Wear foundation offers a flawless, long-lasting finish, making it a practical choice for those with a busy routine.
Throughout your work at Lancôme, how have you seen women’s attitudes towards makeup evolve?
I have noticed that more and more women see makeup as a complement to their well-being routine rather than an imposition. There is a growing demand for products that are easy to use and that respect individuality. Additionally, consumers value products that combine makeup and skincare, reinforcing the trend towards a more holistic approach to skin health.
What message would you like to share with women about makeup and the impact it can have on their lives?
Makeup should be a celebration of individuality. There are no fixed rules, each woman should use it in the way that makes her feel most confident and happy. The most important thing is that makeup serves as an ally in daily life, bringing joy and empowerment. As we say at Lancôme, “The only beauty standard that exists is happiness!”
