F Luxury was founded on 5 March 2015 under the leadership of businesswoman Fátima Magalhães, CEO of Focuspremium. From the very beginning, her goal and mission have been to create and sustain a niche lifestyle publication that offers readers a privileged insight into this exclusive universe. Since then, it has proudly established itself as the leading editorial reference in the luxury segment. This journey, marked by exclusive events and prestigious partnerships, reflects the resilience, innovation, and commitment that define the spirit of this national publication. Ten years on, Fátima revisits the most significant milestones in this successful trajectory.
“The dream began ten years ago with an inaugural event at Hotel Fonte Cruz in Lisbon, marking the start of a project of excellence that was quickly recognised by readers and partners,” reveals Fátima Magalhães. One year later, the first anniversary was celebrated with an exclusive cocktail event at Restaurante Eleven in Lisbon, attended by prominent cultural, social, and financial figures, including Paulo Pires and performer C4 Pedro. “In 2017, the second anniversary reaffirmed our commitment to elegance and sophistication, with Catarina Furtado as one of the evening’s distinguished guests,” she continues.
Three years after its foundation, F Luxury marked its third anniversary by bringing together directors and marketers from premium brands at the Tivoli Avenida Hotel. In 2019, the fourth-anniversary celebration took place at the exclusive Hotel Fortaleza do Guincho in Cascais, further cementing its reputation for luxury and creativity, supported by renowned partners.
The year 2020, with all the challenges posed by the pandemic, was the only one in which the celebrations had to be postponed. They resumed in March 2023 at Quinta da Pimenteira in Lisbon: “We were able to return to our celebrations with the magazine’s eighth anniversary, themed ‘The Golden Years’, which featured a gala dinner and fireworks display,” says Fátima. In 2024, the ninth anniversary was marked by an unforgettable sunset event at the Farol Hotel in Cascais – another iconic destination known for its breathtaking ocean views. A series of creative performances and exclusive partnerships symbolised the spirit of innovation and refinement that so well define F Luxury.
“This decade represents a story of excellence. We celebrate the extraordinary in every step we take, starting with the special 10th-anniversary edition of F Luxury and the upcoming celebration of this milestone.”
This year, in 2025, the 10th anniversary will be celebrated with a nostalgic return to the fabulous Quinta da Pimenteira in Lisbon, in partnership with the renowned catering company Imppacto. Founded over two decades ago, and managed by Paulo and Lucinda Pinto, Imppacto has distinguished itself through its unique approach to creating exceptional gastronomic experiences.
