In Chinese culture, the snake symbolises wisdom, transformation, and elegance, admired for its adaptability and enigmatic magnetism. Its ability to shed its skin represents renewal, making it the perfect icon to mark new beginnings with the arrival of the Lunar New Year on 29 January. This year, fashion and watchmaking brands have drawn inspiration from the snake’s timeless symbolism, unveiling collections that combine cultural heritage with bold, contemporary designs, allowing celebrations of the Chinese New Year to be imbued with style.
With intricate serpent-inspired details and elegant silhouettes, this year’s collections reflect the snake’s grace and sophistication. Vibrant red tones, a symbol of good luck, paired with golden accents, add splendour and depth to the festive offerings, artistically incorporating the snake’s sinuous form. The Lunar New Year thus becomes an opportunity to embrace new chapters with elegance and sophistication.
01 – Dior, Grand Soir Year of the Snake
The Grand Soir Year of the Snake watch depicts the snake with an almost celestial brilliance. The design features pale-white skin adorned with golden jewels. The snake glides gracefully around a flowering tree, accompanied by delicately sculpted butterflies. The 18-carat gold bezel is decorated with 52 brilliant-cut diamonds, emphasising the high-jewellery character of the piece.
02 – Gucci, Blondie Bag
To celebrate the Chinese New Year, Gucci has reinvented its iconic Blondie bag in a deep red hue, featuring its signature Rosso Ancora tone. The patent leather finish adds an extra touch of glamour to this festive and sophisticated piece.
03 – Chloé, T-shirt
Who would have thought boho-chic could align with the Chinese New Year? Chloé achieves this with a logo-printed T-shirt featuring an illustration of a snake originally designed by Karl Lagerfeld for the Spring/Summer 1969 collection. This minimalist piece is the perfect choice to pair with jeans, adding a relaxed yet stylish touch to any look.
04 – Vacheron Constantin, Métiers d’Art The Legend of the Chinese Zodiac, Year of the Snake
For years, Vacheron Constantin has celebrated the Chinese New Year with unique creations. This year’s highlight is a watch featuring a snake in rose or white gold, coiled around a gemstone against a fiery enamel background. The dials are powered by the self-winding calibre 2460 G4, which includes a 40-hour power reserve and a 22-carat gold rotor.
05 – Dior, Tribales
Dior’s iconic Tribales earrings have been reimagined for the Lunar New Year with a snake motif. Honouring Christian Dior’s passion for astrology, the golden metal snakes are engraved with moon and star symbols, adding a mystical and festive touch to this maison classic.
06 – Chaumet, Espiègleries Tresors d’Afrique
Inspired by Africa, this watch is perfectly suited to the Year of the Snake with its dial featuring a snake in gold adorned with tsavorites and yellow sapphires. The snake coils around the flying tourbillon at six o’clock, whose cage is shaped like a leaf.
07 – Fendi
As part of its centenary celebrations, Fendi marks the 2025 Lunar New Year with a capsule collection spotlighting the iconic Fendi Eyes. This design, commemorating a decade of existence, adorns handbags like the Mini Peekaboo and Baguette, along with jewellery and clothing pieces. It’s the perfect complement to a festive look with a playful twist.
08 – Miu Miu
To honour the Year of the Snake, Miu Miu presents a themed collection featuring exclusive pieces such as the Beau leather bag, a wool sweatshirt, loafers, and a gabardine bomber jacket. The festive palette of red, black, and brown is complemented by retro patterns and the brand’s signature curved logo. These items are now available on the official website.
09 – Montblanc, Meisterstück LeGrand Calligraphy Curved Nib
Capturing in its design details the beauty of traditional Chinese craftsmanship, the curved nib is available on this writing instrument, with its cap and body made of precious black resin.
