As a celebration of creativity and the joys of winter, Dior’s new lifestyle capsule collection, designed by Kim Jones and special guest Lewis Hamilton, brand ambassador and Formula 1 champion, pays homage to snow sports like skiing and snowboarding, reflecting one of Hamilton’s personal passions.
Sophisticated and innovative, this exclusive line transcends the boundaries of performance and achievement, blending agility and durability with excellence. The silhouettes are relaxed and minimalist, showcasing a profound traditional savoir-faire. The collection harmoniously combines historical, contemporary, and personal elements, resulting in a unique synthesis of cultural and technical legacies.
Kim Jones explains: “We share a love for nature, a desire to celebrate Africa, and an interest in artisanal processes and techniques that connect African craftsmanship with Dior’s savoir-faire. Additionally, this collection reflects Lewis’s athletic side, his virtuosity, and our functionality. In short, the way everything came together felt very organic—and enjoyable!”
Lewis Hamilton adds: “Working with Kim and the talented Dior team has been a dream, and it was an honour when Kim asked if I wanted to collaborate with him. Our values and ideas aligned, which made creating this collection seamless. We focused on conscious choices and pushing the limits of each piece while drawing inspiration from my African roots—embracing its textiles, belief in natural materials, vibrant colours, and powerful energy. It has been incredibly inspiring. I hope people around the world feel good wearing these garments that we have designed with so much care.”
Virtuosity, functionality, and luxury define this men’s capsule collection, a personal ode to Lewis Hamilton’s winter lifestyle. The pieces stand out for their wide proportions, promoting comfort and casual elegance, combined with meticulous attention to technical detail. Working with world-renowned artisans, the collection merges influences ranging from Japanese technical skiwear and African weaving traditions to Dior’s Parisian legacy.
The result is a diverse and sustainable wardrobe that goes beyond fashion. Fabrics such as traditional tweed and recycled materials are combined with relaxed denim, knits, sweatshirts, and fleece pieces, ensuring maximum functionality and ecological consciousness.
Accessories complete the collection with the same precision. Highlights include Swedish protective helmets by POC, Swiss handcrafted snowboards by Nidecker, and Dior bags made from ultra-resistant fabrics. The Dior Snow Derbys trainers, crafted from technical microfibre, offer high performance both on the slopes and for everyday wear, representing unprecedented innovation in this segment.
Bringing together tradition, technique, and sustainability, this capsule collection is a testament to Dior’s commitment to creativity, excellence, and functionality in all forms.
