Pushing the boundaries of classic watchmaking, Chanel presents the Première Sound, a masterpiece that combines the sophistication of high horology with the demands of the modern world. Arnaud Chastaingt, Director of Chanel’s Watch Creation Studio, has brought to life a concept that not only pays homage to Gabrielle Chanel’s legacy but also projects it into the future. With the Première Sound, the maison has reinvented its iconic Première watch, transforming it into an advanced and daring piece of technology: a long sautoir necklace that integrates a watch and wired headphones, merging elegance with connectivity.
Known for creating some of the most iconic luxury accessories in the fashion world, Chanel now surprises with this new high-tech gadget. This piece of jewelry, which includes noise-canceling headphones, is produced by the prestigious Master & Dynamic, bringing a new dimension to the concept of luxury accessories.
The Première Sound is a sophisticated evolution of the Première Édition Originale watch, first launched in 1987. This watch, with its octagonal case inspired by the iconic N.º 5 perfume bottle and its bracelet that evokes the chain of Chanel’s emblematic handbag, has always represented the brand’s unique combination of freedom and audacity. Now, with the Première Sound, this spirit is carried into the 21st century, creating a harmonious fusion between Chanel’s historical elegance and contemporary technological innovations.
Moving away from conventional watch design, the Première Sound transforms the bracelet into a multifunctional necklace that easily connects to smartphones, whether iPhone or Android, and other audio devices. In addition to telling the time, this watch serves as a gateway to a connected digital world. The integrated headphones, equipped with a microphone and remote control, allow users to adjust the volume, control audio and video playback, and answer calls with ease. At its core, this multifaceted creation is a “three-in-one,” standing out with Chanel’s usual attention to detail and luxury, with the gold necklace adding a touch of splendor.
This new creation is a testament to the maison’s ability to innovate while remaining true to its core values of elegance, audacity, and timeless style. The collaboration between Chanel and Master & Dynamic offers a sophisticated choice for women who appreciate combining elegant clothing with cutting-edge technological accessories.
