J’adore and Rihanna, the beginning of a new golden dream. Rihanna is the new face of Dior’s J’adore fragrance, which was previously embodied by actress Charlize Theron. In her first ad for the brand, the singer displays all her charm in a new commercial film directed by Steven Klein.
In the video, Rihanna appears with great elegance at the Palace of Versailles in France, strolling through the famous Hall of Mirrors, set to the sound of her song “Love On The Brain.”
According to Dior, a unique goddess, without limits or boundaries, is needed to personify J’adore. A powerful and inspiring woman with dazzling and unparalleled beauty. An icon who dreamed of a life and turned it into gold. Therefore, Rihanna is the new muse of J’adore, now captured by her long-time friend and photographer, Steven Klein.
Among the golden tones of Versailles, the artist embodies a queen who transcends all classifications, the radiant expression of triumphant femininity. And J’adore returns to its origins, a golden dream offered to women for 25 years.
A dream fragrance that Rihanna has always adored, as if it were made for her. “I’ve always loved this perfume. My mom worked at a perfume store and used to bring home almost-empty samples. There was always one of J’adore at home. For me, this perfume has a lot of power! It can give us confidence, evoke memories, and transport us to another place,” says the singer.
Rihanna, dazzling with the iconic reinvented necklace, shines in her golden dress embroidered with pale sequins, both created by Maria Grazia Chiuri. A celebration of the Dior dream in tune with the extravagance of a total star and universal woman.
