In the Dior ready-to-wear collection for Fall-Winter 2024-2025, Maria Grazia Chiuri seeks to capture the crucial moment when fashion leaves the atelier and conquers the world.
Without resorting to a direct reinterpretation, the collection’s vibrant shapes and colors evoke a newfound freedom for Miss Dior, the ready-to-wear line created in 1967 by Marc Bohan and Philippe Guibourgé. The “Miss Dior” logo, with its distinctive signature, is present in every look, representing the connection between two eras, two generations, and two worlds of fashion. With an appealing graffiti style, the logo appears on t-shirts, jackets, scarves, Walk’n’Dior sneakers, and the iconic Dior Book Tote.
Reimagined as a hypnotic code, the logo also appears on handbags, clutches, and the emblematic Miss Dior handbag, an exclusive novelty for this season. This striking graphic is also featured in a series of metallic details—both functional and decorative—that boldly punctuate the silhouettes, asserting themselves as a symbol of haute couture that distinguishes Miss Dior shoes, jewelry, belts, and eyewear. These new and stunning creations are a tribute to feminine self-affirmation.
