Sailing towards style, Louis Vuitton ventures into tropical seas to present its latest leather goods collection campaign for the Spring-Summer 2024 season. The images capture the brand’s excellence in women’s leather goods, with photographs by Ethan James Green and models Ida Heiner, Sasha Quenby, and Chu Wong. Set on a tranquil tropical island, the campaign conveys the essence of luxury travel, combining adventure and sophistication.
The main focus of this journey is Louis Vuitton’s extraordinary line of women’s leather goods, skillfully crafted. Highlights include the new Capucines Souple, an updated version of the brand’s classic handbag, offering versatility and elegance with its soft structure. This piece is accompanied by the Side Trunk, which preserves the iconic heritage of the maison, reinterpreting it for contemporary use. The GO-14, with its distinctive clasp and sleek lines, stands out as a modern and timeless option, demonstrating the innovation and craftsmanship in bag making at the heart of Louis Vuitton.
The new handbags are presented alongside themed pieces of striped items, airy skirts, and structured blouses, following the nautical line of the brand launched earlier this year. Aesthetically, the collection stands out with a clean and crisp color palette of white, navy blue, and black, complementing the maritime theme and evoking the hues of the ocean and the sky.
To complete the narrative of movement and exploration, both accessories and clothing are carefully selected to reflect the quintessence of luxurious travel, following the maison’s recent Flight Mode collection.
