The 1920s and 1970s intersect and intertwine. Androgynous and cinematic, Chanel’s prêt-à-porter collection for Fall-Winter 2024/25, designed by Virginie Viard, draws its femininity from Gabrielle Chanel’s wardrobe and its masculinity from the subtle elegance of winter seaside stays. Wide-shouldered jackets and long belted coats, robe-style, are worn over tweed pieces that can be pleated skirts, culottes, or trousers; voluminous sailor sweaters and knits featuring Deauville landscapes alternate with medium-collared silk blouses, herringbone prints, ruffled low-cut tops, jumpsuits, and negligees whose delicacy evokes the breaking of gentle waves and the soft whisper of the wind.
The color palette, vibrant or pastel, draws its pink, mauve, orange, and pale blue tones from the ever-changing skies of Deauville, along with brown and gold lamé. The prints reference the city’s connection to the 7th Art, the American Film Festival, and Claude Lelouch’s film “A Man and a Woman.” Iconic handbags are a constant presence, as are wide-brimmed hats in pastel shades, colorful silk scarves, knee-high stiletto boots, and sheepskin thigh-high boots, a direct reference to Anouk Aimée’s coat in “A Man and a Woman.”
