Architect and designer Joana Astolfi embodies the close connection between creativity and narrative. Each space she creates is an alchemical fusion transforming into emotional rebirths. With a visionary eye, she weaves past and present into a tapestry of sensitivity and innovation. For the artist, who has traveled half the world, design is more than aesthetics; it is the celebration of life and human evolution.
How was your education and professional journey?
I began my education at an international school and, when I was 18, I moved to the United Kingdom. During that time, I was undecided between Architecture and Art, influenced by my family context, as my mother had an art gallery and my father was an architect in Rio de Janeiro. I chose to study Architecture; it was good because it opened doors to parallel disciplines such as product and graphic design, photography, and many others. It also allowed me to think in different scales, enriching my creative perspective. But I always maintained a passion for art and believe that architecture is a form of artistic expression.
You have worked in different countries throughout your career. How did these experiences influence your work?
Each place gave me unique cultural and creative wealth for my professional journey. In Cardiff, Wales, I had a hybrid education that combined technique and creativity. In London, I worked on various projects, from space rehabilitation to artistic installations. I also spent some time in Los Angeles, where my brother lived, and worked as a freelancer. And in Venice, despite being a small piece of land, I realized it was rich in art and culture; I was at the Creative Research Center, at that time a hub created by photographer Oliviero Toscani – here, I was exposed to a diverse community of young artists, which broadened my view on art and design. These experiences shaped my multidisciplinary approach and my interest in telling stories through space and objects. I was abroad for about ten years and accumulated many skills.
When you returned, you brought experiences with you. How was the beginning of your journey in Portugal?
Initially, it was a small studio in Bairro Alto, where I soon had the opportunity to work on notable projects, such as the showroom for fashion duo Storytailors and the 100 Years of CUF exhibition with Grupo Mello. But it grew, and after some changes, Studio Astolfi is now in Príncipe Real, encompassing architecture and art. I always maintained the duality of these worlds by collaborating with craftsmen and artists at the workshop in Graça, Lisbon, where we produce personalized artistic interventions, as we did for some of chef Avillez’s restaurants, the Oceanário shop, and also the facade of ETIC, School of Innovation and Creation Technologies, among many others. It was also where we created, for ten years, the windows for Hermès. At the studio, we have architects and product designers, we design many furniture pieces for each project. The team is a continuation of me and my work; everyone is fundamental in their specificity.
Your family played a significant role in your formation. How does this influence reflect in your work?
My family, with a great mix of cultures and aesthetic sensitivities, was fundamental to my work. My father, in particular, has always been an inspiration and reference for me. He encouraged me to be a citizen of the world while helping to cultivate my passion for art and design. I believe this foundation, my solid roots, and the open dialogue at home contributed to my creative approach and ability to think holistically about each project.
Studio Astolfi is recognized for exclusive projects in the luxury market. What approach do you use in this segment?
For me, luxury goes beyond ostentation. I value the authenticity of materials and how they are produced. I always seek to create memorable experiences and tell stories through design. I believe luxury is in attention to detail, an engaging narrative, and impeccable execution. Every project we undertake at Studio Astolfi is an opportunity to create something unique and captivating for our clients.
You mentioned that each project has a story to tell. How do you develop this narrative in the creative process?
The creative process always begins with a deep perception of the space and the client. We seek to discover the project’s foundation and how we can translate it into a visual narrative. We conduct creative brainstorms as a team and explore different concepts and approaches. Then, we develop the layout, choose materials, textures, and finishes that will help tell this story uniquely and engagingly.
What projects are you currently working on?
Recently, we created a line of tiles, Duna, for Viúva Lamego, which is sold to the public; this collection is a tribute to my daughter. I will also have a partnership with the Portuguese clothing brand +351 – in June, there will already be Astolfi pieces. Additionally, we are developing a restaurant in Canada, in Toronto. I highlight our biggest project, a hotel in the North, the Torel Quinta da Vacaria – Douro Valley, with about forty rooms, two restaurants, a spa, and a winery. We are also working on the headquarters of the Tranquilidade insurance company in Lisbon, and in the future, the stores. We have projects for many houses, including a huge one in Comporta. We aim to expand our work to new markets, focusing on the internationalization of Studio Astolfi and creating partnerships with brands that share the same creative vision.
I would like to know more about the roots and values that defined your professional path. There is an emotional side along with the creative one.
My father was a great inspiration to me; he always valued the love for work and creativity, which deeply influenced me. His philosophy was that when we do what we love, we don’t feel the burden of work. This taught me to approach life lightly and passionately. As for my playful side, yes, I believe that keeping the child within me is fundamental. Playing, exploring, and maintaining constant curiosity are aspects that are always present in my work and keep me connected to the axis of creativity. I believe that everything I do is a very serious play, I have a lot of fun. During any process I undertake, I always bring out the child that never disappeared from my essence, I am always curious, and my eyes shine when I make discoveries. But I am also a storyteller, and sometimes that child gets wrapped up in these stories and is always happy.
