Maserati MSG Racing announces a dynamic partnership with Bianchet, uniting the worlds of fine watchmaking and motor sports. This collaboration, fueled by the passion and desire of both brands to push boundaries, marks a new era of luxury and personalized performance. The partnership between Maserati MSG Racing and Bianchet — a company founded by Rodolfo and Emmanuelle Festa Bianchet in 2017, based on their desire to create a Swiss watch brand that reflected their personalities and combined modernity, cutting-edge techniques, and refined aesthetics — embodies a shared vision, deeply rooted and unified by elegance, style, and natural performance, designed to exceed all expectations. Inspired by the team’s success in Formula E and Maserati’s legacy in motor sports from the 1950s, this partnership results in the launch of two limited editions of 21 watches featuring the iconic Trident emblem, alongside the MSG Racing logo and characteristic colors.
The Maserati Trident, synonymous with prestige and performance, is also a symbol of beauty and sophistication, aligning with Bianchet’s commitment to pursuing elegance and high quality. Bianchet continues to emerge as a leading brand in high-end watches, reflecting the epitome of modern style, cutting-edge technology, and refined craftsmanship. Formula E, currently the fastest-growing form of motor sport in the world and with a zero carbon footprint since its inception, positions Maserati MSG Racing and Bianchet as strong advocates of sustainable development and environmental stewardship, sharing the responsibility to forge a legacy where high performance and sustainability can and should coexist.
The first limited edition watch, the award-winning Flying Tourbillon B 1.618 Grande Date Carbon, is crafted with Bianchet’s exclusive high-density carbon composite infused with titanium dust — Titanium-Dust-High-Density Carbon; the second limited edition, the Flying Tourbillon B 1.618 Grande Date Hybrid, features a combination of titanium and carbon. Both watch cases showcase sporty rubber lines, refined color details, and smooth curves, a Bianchet design signature inspired by Italian style. Designed for active use, they can withstand shocks up to 5000 G and water pressure of 10 ATM (100 meters deep). The skeleton movement, featuring an entirely titanium flying tourbillon and a large date function, represents the pinnacle of watchmaking capabilities. Built, hand-finished, and assembled in Switzerland with precision and attention to detail, these watches are the product of true art and expertise.
The thrill of the Formula E Experience
This association between Maserati MSG Racing and Bianchet, as the Official Timekeeping Partner, allows buyers of the Bianchet X Maserati MSG Racing watch to have the exclusive opportunity to immerse themselves in the world of motor sports, including a unique chance to visit the Maserati MSG Racing headquarters in Monaco. By interacting with the team’s drivers and experiencing the thrill of driving on the team’s state-of-the-art racing simulator, they will dive into the true essence of the Formula E driver experience.
“We are very pleased to welcome Bianchet. Collaborating with Rodolfo, a spirited entrepreneur, and his talented team on these beautiful limited edition watches has been a journey of discovery. We share a passion for innovation and the relentless pursuit of perfection, whether on the track or in the hands of their craftsmen. It is a privilege to establish a partnership with another like-minded team that brings new perspectives and ideas,” said Scott Swid, President and Principal Owner of Maserati MSG Racing. In turn, Rodolfo Festa Bianchet, CEO and founder of Bianchet, praised: “We are very excited about the start of this exciting collaboration with Maserati’s MSG Racing team, joining forces in the name of style, engineering excellence, and sustainability. We are fully aligned in our pursuit of perfection, balance, and respect, and we are happy to provide our customers with an exclusive watch and a Formula E experience.”
About Maserati MSG Racing:
Maserati MSG Racing is one of the founding teams of the FIA Formula E World Championship and, in December 2013, became the first manufacturer to join the premier all-electric category of motor sport. As one of the few constant participants since the series’ inaugural season in 2014/15, MSG Racing has grown steadily and experienced the success of being world vice-champions in 2021, before completing its most successful season to date in 2022, finishing the campaign as team vice-champions. Led by President and Managing Partner Scott Swid and José Maria Aznar Botella, the Monegasque brand is at the forefront of sustainability, EDI, technical innovation, and excellence.
