Maria Grazia Chiuri, who heads the creative direction of maison Dior, reflects on the transitional period of the late 1960s, when fashion left the atelier to conquer the world — thus was born Miss Dior, in 1967, a women’s line that introduced ready-to-wear and was entrusted by Marc Bohan to his assistant Philippe Guibourgé. The challenge of fashion at that time was the ability to reproduce a dress and, above all, its adaptability to the rhythms of a life where imagination was paramount.
In the dynamic context of an increasingly complex and ever-changing society, the focus shifted from the landscape of the body to that of the globe. Thus, visual culture brings together art, fashion, architecture, and music to create a spontaneous “fresh”, a form of unprecedented expression. Gabriella Crespi, a fascinating source of inspiration for Marc Bohan, was an artist, designer, and cosmopolitan creator who, according to Maria Grazia Chiuri, symbolizes this new generation of independent women, determined to assert themselves through their work. Many of her works and artistic objects contributed to the success of Dior’s addresses at that time.
This collection thus celebrates the shapes and materials that since the opening of the Miss Dior boutique in Paris, have propelled a new way of dressing — and that united in its defense many women, capable of making them equally special.
The scarf, an essential piece for Maria Grazia Chiuri, is the essential accessory. The scarf is flexible, easy to wear and store, and protects, covers, and beautifies as needed. Light and fluid silhouettes, like those of line A, enhance a woman’s body without restrictions.
The colors reflect Marc Bohan’s palette: white, orange, pink, neon green, with shades that adapt to makeup. The chosen pieces are presented in double cashmere, but also in gabardine, such as short dresses, pants, coats, jackets, and skirts above the knee.
The Miss Dior logo is represented as a manifesto-signature in a palette of blues, reds, and browns. Studs are replaced by beads, and embroidery marks a bold stance.
The models move through a setting idealized by Indian artist Shakuntala Kulkarni, who explores and questions the woman’s body and its relationship with different spaces. The looks convey the radiant strength of a pluralistic, independent, and flexible femininity, returning to the key moment of creative freedom, of which Miss Dior is a symbol.
