The Swiss luxury watch manufacturer inaugurated its first boutique in Lisbon and was the grand host at an exclusive event attended by international surfer and ambassador Maya Gabeira, Spanish influencer Maxi Iglesias, and some national personalities like José Condessa. Celebrated on the 7th of the month, the grand opening of TAG Heuer‘s first boutique on national soil, located on Avenida da Liberdade, also saw the presence of the brand’s Iberian team, the Portuguese press, and several friends of the maison.
Blanca Panzano, director of TAG Heuer Iberia, welcomed the guests with a toast. The ensemble of guests, including representatives from national media, ambassadors, and friends of the brand, enjoyed a cocktail dinner in this new 30-square-meter space, which integrates the brand into the iconic David Rosas establishment — and will play a strategic role in TAG Heuer’s presence in Portugal. Brazilian surfer Maya Gabeira and other international TAG Heuer ambassadors, such as Jaime Astraín, Daniel Illescas, Belén Hostalet, and Lucía Villalón, further elevated the glamour of the evening. Alongside them were several national personalities like Bárbara Inês or Francisco Faria, who had the opportunity to explore not only the latest novelties but also iconic pieces like the TAG Heuer Carrera and TAG Heuer Monaco.
“Opening a boutique in Lisbon is a significant milestone for us, as it allows us to offer exceptional services and a more exclusive experience to our customers. We are very excited to open the doors of this new location on the iconic Avenida da Liberdade, which thus perfectly combines Portugal and TAG Heuer,” declared Blanca Ponzano.
