From the meeting of two prestigious brands emerged a unique partnership that redefines the concept of modern luxury in Portugal. JNcQUOI now boasts an exclusive fleet from Range Rover. This alliance promises not only to strengthen the positioning of both brands but also to transport clients of Amorim Luxury between Lisbon and Comporta.
The unique partnership marks not only the realization of JLR’s (formerly Jaguar Land Rover) strategic vision in the Portuguese market but also the merger of two distinct narratives into a single framework of luxury and exclusivity. As a protagonist in exclusive, relaxed, and sophisticated moments, Range Rover assumes the role of the mobility partner of the JNcQUOI brand. This partnership will enable transportation for Amorim Luxury group clients from Lisbon to the laid-back Comporta, in the Alentejo Coast, while also being an essential piece in the realization of an innovative project by the Portuguese brand. At the same time, it promises a unique lifestyle experience in Portugal, in total harmony with nature, reinforcing the position of both luxury brands in the national market.
In this unprecedented alliance, both brands reveal audacity and commitment to offer the best to their demanding audience seeking unique experiences. For Luis Antonio Ruiz, president and CEO of JLR Iberia, this union represents the natural convergence of shared values such as leadership, modernity, sophistication, and elegance. Miguel Guedes de Sousa, president of Amorim Luxury Group, praises the honor of being chosen by JLR for this partnership, highlighting the mission to contribute to JLR’s growth in Portugal, while the JNcQUOI brand grows with its projects in Lisbon and Comporta. This union not only represents a reference for both brands but also marks the debut of JNcQUOI in the automotive sphere and the strategic entry of the new positioning of Range Rover in the national market, symbolizing an association between two insignias of luxury and sophistication, destined to further elevate the standard of excellence in the Portuguese market.
With a trajectory marked by innovation and excellence, the JNcQUOI brand, an integral part of the Amorim Luxury group, has established itself as an icon of sophistication since its inception in 2017. Located on Avenida da Liberdade, in Lisbon, where three restaurants and an exclusive club are situated, it has grown and expanded beyond the capital, with the debut of JNcQUOI Beach Club at Praia do Pego, Comporta, in 2023. And now, in 2024, it is about to mark a new chapter in its history with the opening of JNcQUOI House, the brand’s first boutique hotel, reaffirming its commitment to excellence and exclusivity. And it doesn’t stop there, as new projects in Comporta are on the way, including a high gastronomy space, in the picturesque village of Carvalhal, the DeliBar. With a unique vision and an impeccable standard of authenticity, the JNcQUOI brand continues to enchant and surprise its customers, consolidating itself as a reference in the luxury segment in Portugal.
