L’Oréal Group has secured the beauty license for Miu Miu, Prada’s sister brand, in a significant global partnership that entails the creation, development, and distribution of a luxury beauty line. According to BOF, this agreement follows the launch of Prada Beauty in 2023 with L’Oréal, resulting in a skincare and makeup line.
“We are thrilled to announce this partnership with a leading partner like L’Oréal. This new chapter will sustain the brand’s growth and further explore the full potential of Miu Miu in the category,” said Benedetta Petruzzo, CEO of Miu Miu, in a statement.
The first Miu Miu fragrances under L’Oréal’s new license are expected to hit shelves in 2025.
