The Utopia View for a Brighter Future collection, part of the “From Visionaries to Visionaries for over 40 years” campaign, once again underscores André Opticas’ commitment to constant innovation in the optical industry by introducing the world’s first NFT eyewear capsule collection. This groundbreaking collection marks a significant phase in the national company’s history of over four decades and represents a new advancement in the industry.
About NFTs
This trend in the digital currency market defines itself as digital assets (non-fungible tokens), in this case, in the form of eyewear, representing a unique and collectible optical creation. Comprising eight distinct models, the Utopia View collection addresses important themes for ensuring a socially healthy and cohesive world, as well as a sustainable planet. The Air, Nature, Recycle, Solar, Water, and Wind models reflect on solving environmental issues, while Mindfulness and Mindtravel refer to a commitment to social causes.
The 80 NFTs, 10 of each filter, are already available for purchase and can be acquired even by those without a cryptocurrency wallet. Despite being a limited collection, its purchase is very accessible, simply requiring the creation of an NFT wallet, such as MetaMask, Coinbase Wallet, or WalletConnect, logging into OpenSea, and loading the account with cryptocurrency.
How to acquire André Opticas NFTs, step by step
If you don’t have a cryptocurrency wallet, create one on MetaMask, considered the most used NFT wallet in the market. Here’s how:
1. Log in to OpenSea with your new MetaMask account—you will be asked to install an application or browser extension to authenticate.
2. Load your MetaMask account with ETH (cryptocurrency) by accessing your MetaMask wallet and buying ETH on an exchange, such as Coinbase or Binance. To acquire the André Opticas NFT, simply buy 0.035 ETH (approx. €100).
“In an ideal world, Utopia View addresses and tries to alleviate some pressing issues in social and environmental areas, raising awareness for the planet’s sustainability and society’s empathy. Each piece encapsulates a unique narrative with the mission of promoting a brighter future for generations to come,” in the words of André Leal, CEO of the Portuguese brand.
Recognizing that children represent the future and that the destiny of our planet lies in their hands, André Opticas has decided that all proceeds generated by this digital collection will be donated to the Hearts with Crowns association, ensuring support for the true visionaries of the world: children.
By combining technology, fashion, and social responsibility, the Utopia View collection is not just a collection of eyewear; it is a bold expression of André Opticas’ commitment to innovation and promoting a positive impact on the world.
ABOUT THE MODELS
The Air model is more than just a fashion piece; it is a conscious reflection of the importance of air purity in our environment. This innovative mask with a facial accessory represents an eloquent symbol of the growing need for protection against air pollution. The built-in filter not only adds a functional element to the piece but also serves as a visual reminder of the risk we face when breathing polluted air in our daily lives.
With a design that stands out for its modern and elegant aesthetic, incorporating exquisite details that unite form and function, the mask offers an additional layer of protection and proposes a future vision where the need for masks to breathe filtered air becomes a common reality. This model transcends conventional boundaries, becoming a symbol of environmental awareness and a visual statement about the urgency of protecting our respiratory health.
Mindfulness, an extraordinary piece that redefines the concept of oversized glasses with bold elegance, is characterized by a wide front. The model is a style statement and a powerful message of hope for the future. With statements like “Love Wins,” “Free Hugs,” “Love You” on the front of the model, Mindfulness highlights the importance of love as a driving force capable of transcending barriers and overcoming conflicts by reading the emotional state of those we look at, sending them a message in response to their mood. These glasses are also a reflection on how, on a daily basis, we deal with people blinded by a social blindness that does not allow us to see others.
The Nature model pays homage to the harmony between fashion and nature. The unique model incorporates authentic elements of nature, transforming the glasses into an artistic expression in homage to the creative and transformative power of nature. The delicate trunks, plants, dragonflies, birds, and spiders that weave their webs are wonderful details of the nature that surrounds us and, working together, create true works of art. Here too, the artistic complexity of the Nature model transcends the traditional boundaries of fashion, creating a piece that not only adorns the face but also tells a visually rich story and symbolizes what an ideal world would be, where human tools derive entirely from a symbiosis with the natural world.
Water, in turn, is a poetic tribute to one of the most vital elements of our existence: water. This innovative design goes beyond mere aesthetics, transforming glasses into a conscious statement about the critical importance of preserving water on our planet. Inspired by the growing scarcity of this essential resource, Water displays a unique aesthetic and reflects on the urgency of conserving and using rainwater, alluding to the need for the creation of new devices and ways to capture and save the liquid gold of the 21st century. The glasses incorporate symbolic elements, from water droplet patterns to artistic representations of rain, evoking an emotional connection with water. By highlighting the importance of rainwater, this model emphasizes the scarcity of the resource and inspires deeper reflection on how we can contribute to its preservation.
As an expression of environmental awareness by incorporating polluting elements into its innovative design, the Recycle model redefines the concept of fashion and reminds the world of collective responsibility in recycling and reducing environmental impact. Cans, bottles, springs, and caps, traditionally considered pollutants, are now transformed into a fashion and sustainability statement. Every detail of the Recycle model is a symbolic representation of the transformation potential that lies in recycling. The cans and bottles, stripped of their original context, are carefully integrated into the front of the glasses, encouraging reflection on the urgent need for human intervention to give these elements a new life. The Recycle model is a fashion piece and an invitation to rethink our relationship with waste and recognize the intrinsic value in materials that we often discard.
The Solar model is an inspiring tribute to one of the most fascinating forms of renewable energy. This innovative design transcends the boundaries of fashion, incorporating three solar panels that not only adorn the glasses but also actively seek the sun, symbolizing the transformation of this light source into vital energy. More than a style statement, Solar is a visual expression of commitment to sustainability and innovation. The three solar panels are a symbolic representation of the transformative potential of solar energy. By positioning themselves in search of the light source, the glasses highlight the importance of efficiently capturing solar energy to drive a more sustainable future. The model celebrates the beauty of solar energy and invites its users to reflect on the need to adopt new clean and renewable energy sources.
Offering a unique visual experience that goes beyond the boundaries of fashion, the Mindtravel model presents itself as a gem in the Utopia View collection. This innovative design allows the wearer, with the simple click of a button, to transform their corrective eyewear into a capsule for virtual trips to idyllic locations, redefining the concept of an accessory beyond traditional aesthetics. With a harmonious fusion of technology and fashion, Mindtravel enables an imaginative and sustainable journey, without limits of time and space. It incorporates elements that evoke the idea of travel and exploration, turning glasses into a portal to exotic destinations of the mind. This model highlights avant-garde style and allows embracing sustainability in fashion through an innovative alternative to excessive consumption.
Wind is a striking piece in the Utopia View collection! Its innovative design honors wind energy, incorporating six elegant fans into the glasses, a visual statement of commitment to sustainable energy sources. Each fan in the Wind model not only adds a unique stylistic touch but also symbolizes the transformative potential of wind energy. Wearing this model is an expression of a taste for bold style and a reflection of the need for sustainable innovation. Its unique design highlights the aesthetic and the need to embrace and promote clean energy sources for a greener future. More than a fashion issue, Wind is a conscious statement about the importance of recognizing and using renewable energy sources.
