Giorgio Armani is honored to present acclaimed British actor Aaron Taylor-Johnson as the new face of Acqua Di Giò fragrances. In addition, the brand unveils a new refillable version of the iconic perfume, thus marking a new chapter in the history of this fragrance.
Recognized for his magnetic presence and versatility in different roles, Aaron embodies Acqua Di Giò’s vision of a sensitive, free, and adventurous masculinity. With the appointment of the talented British actor as the new ambassador for Acqua Di Giò fragrances, this collaboration is celebrated with the launch of a new campaign directed by film director Yoann Lemoine, which became available from February 16th, 2024. The campaign, both in film format and in printed images by Mario Sorrenti, portrays Aaron Taylor-Johnson in perfect harmony with nature, diving into the depths of the sea, in a truly immersive visual narrative.
Giorgio Armani, the visionary behind the brand, shared his reason for choosing Aaron as an ambassador: “Acqua Di Giò embodies a way of understanding masculinity that is at once free, sensitive, and adventurous. These are all characteristics that Aaron expresses through his presence and physicality. It was this balance of mind and body that convinced me that he would be the right person to represent the fragrance. Aaron possesses an intensity and beauty that are both conscious and emblematic of today.”
In response, Aaron Taylor-Johnson expressed his pride in the partnership: “His creative genius, timeless sophistication and impeccable taste are just a few of Mr. Giorgio Armani’s endless and distinctive attributes. I am honored to have been chosen to represent this iconic Acqua Di Giò fragrance as the brand’s new ambassador. In fact, I’ve long been a fan of Acqua Di Giò for its purity and indescribable freshness. I’ve always felt that it possesses that unattainable combination of masculinity and sensitivity, an almost magical connection to nature and the rejuvenating power of the sea.”
In line with the unveiling of its new ambassador, Acqua Di Giò Eau de Toilette is starting a new cycle by introducing a refillable bottle. These refillable bottles reflect the brand’s commitment to sustainability and environmental responsibility, allowing for nozzle-free refills and significantly reducing the consumption of raw materials. Giorgio Armani emphasizes: “The refillable nature of Acqua Di Giò Eau de Toilette underlines our commitment to the future of the planet and is in tune with the sense of environmental responsibility of those who use it.” In addition to its commitment to the art of perfumery, Giorgio Armani emphasises its mission to preserve the environment and support communities around the world. The brand has implemented wide-ranging actions, including support for forest preservation programs in various countries.
This new design, conceived by Giorgio Armani, maintains the distinctive aesthetic of the fragrance’s frosted, transparent glass, now enhanced with an elegant gradient effect. In addition, all Acqua Di Giò fragrances, such as Acqua Di Giò Parfum and Acqua Di Giò Profondo, adopt this refined design. The silver metal cap, engraved with the Giorgio Armani monogram, adds a touch of sophistication.
Since it was launched in 1996 as the pioneering aquatic fragrance, Acqua Di Giò has remained a representation of the eternal influence of the sea and man’s connection with nature. Developed by master perfumer Alberto Morillas, this fragrance evokes the intensity and brilliance of the Italian island of Pantelleria, offering a truly unique sensory experience.
Alberto Morillas shares his vision: “Acqua Di Giò is the story of a man turned towards the sea, who feels a deep desire for freshness and escape. Thanks to its aquatic, aromatic and woody notes, this fragrance fulfils that desire. It’s a scent that now becomes more Acqua Di Giò Eau de Toilette, with its refreshing opening of marine notes and bergamot, evolving into a heart of jasmine, cedar wood and rosemary, culminating in base notes of white musk and patchouli.”
