Due to the overwhelming response to the limited edition retro red Sound Burger released in 2022 in celebration of Audio-Technica’s 60th anniversary (all quantities were globally sold out within days), the company is pleased to announce that this fan-favorite artifact is making a comeback in the company’s regular lineup.
In fact, the portable turntable was so popular after its initial release that the limited edition SB2022 Sound Burger sold out before the company could meet the demand of vinyl turntable enthusiasts worldwide. In response to the demand, the Japanese personal audio brand has launched the AT-SB727 – the portable Bluetooth turntable with the same Sound Burger design, now available in three exclusive colors (black, white, and yellow).
Designed with portability in mind, the Sound Burger offers a retro aesthetic blended with modern updates. Ideal for parties, compact spaces, or picnics, this turntable provides Bluetooth connectivity, USB charging, and up to 12 hours of usage. For those less familiar, a turntable is an essential playback device for vinyl records, typically connected to an audio setup (speakers, etc.). Turntables are usually tabletop devices that are not portable as they can be quite heavy and require a dedicated power source for operation.
This is where the innovation of Audio-Technica’s Sound Burger comes in—a turntable that became portable thanks to its maximum 12-hour battery life. It features wireless audio (Bluetooth streaming) and speaker compatibility (the included cable connects to an amplifier or active speaker). Weighing only 900g and with a built-in battery, the AT-SB727 is a unique and portable alternative to traditional turntables.
This Sound Burger, offering high-quality sound reproduction, also comes with a USB cable and a belt-drive system that plays both 33-1/3 RPM and 45 RPM records. The turntable maintains stability with a high-precision DC motor for smooth rotations. To achieve portability and stability, the arm employs a dynamic balance system where needle pressure is applied through a spring. The Sound Burger also comes with an audio cable for those who prefer a wired analog listening experience.