The international development plan of ELIE SAAB Maison announced last year remains on schedule. After openings in Milan, London, Dubai, Beirut, and recently Paris, it is now the turn of Qatar, another strategic market for the brand. The partner for this operation is Tivoli Furniture, a reference point in the luxury interior design sector since 1978.
“Qatar has always been an important market for ELIE SAAB. It was our desire to immerse our customers even more in our personal lifestyle vision, providing them with a comprehensive experience. The pieces from the Maison collection embody the same ideals, commitment, and skill that we invest in the brand’s creations. The presence of a prestigious partner like Tivoli Furniture is another guarantee that this goal will be achieved,” according to Elie Saab Jr., CEO of ELIE SAAB.
The space dedicated to ELIE SAAB Maison was created within the prestigious showroom of Tivoli, located on Al Rayyan Al Qadeem street, near Rayyan Park, in the capital Doha. ELIE SAAB Maison is positioned at the heart of the showroom, on the ground floor, with a space of 150m2. Inside, different environments are set up to showcase the collection: two large living areas, a dining area, and a suite, complemented by carpets, lighting, and textile products.
Entering the space means enjoying a sophisticated atmosphere made of precious details, sinuous, elegant, and minimalist lines, contrasted by the richness of materials, metals, stones, and fabrics. The unique style of ELIE SAAB can be found in the furniture pieces, inspired by one of the designer’s most beloved places, Paris: from herringbone wooden floors to high ceilings that allow light to circulate freely, caressing surfaces and creating reflections that change with the variation of the materials on which it rests; and then the arches, which separate the spaces and frame the Maison’s logo.
“We have arrived in Qatar following a precise strategy, the same one we adopt in every country we decide to enter, involving the construction of a joint project with an exceptional partner, to which we can exclusively bind, creating value around the ELIE SAAB Maison brand. We are very happy with the alliance with the Tivoli Group and being able to rely on 40 years of experience in one of the main markets for the brand. The journey continues”, said Massimiliano Ferrari, President of Corporate Brand Maison.
About the haute couture house Elie Saab
Elie Saab founded the eponymous brand in 1982, when he was only 18 years old. Since then, ELIE SAAB Maison has established itself as a leader in the haute couture category internationally, with workshops located in Paris and Beirut. ELIE SAAB has continued to grow thanks to its original savoir-faire and the innate elegance for which it is appreciated, expanding into the categories of ready-to-wear, bridal dresses, accessories, eyewear, and fragrances. Thanks to the recent venture into the world of decoration and interior design with the new Maison line, ELIE SAAB enters the ranks of the most important fashion and lifestyle brands in the global luxury sector.
By: Isabel Figueiredo
