In an unprecedented collaboration, the Italian luxury brand Dolce & Gabbana and the renowned gaming lifestyle company Razer have joined forces. The partnership has resulted in the world’s first Razer Enki Pro gaming chair, a limited-edition clothing line, and cutting-edge peripherals.
Razer has always valued partnerships, consistently delivering products that integrate the partner brand’s aesthetics with its own technology. The collaboration with Dolce & Gabbana is no exception. Offering a chair stylized by the Italian fashion house, Barracuda headphones featuring the Dolce & Gabbana emblem, and some clothing pieces, this partnership showcases to the gaming audience that customized products may not bring groundbreaking innovations but add a lot of style.
The Razer Enki Pro gaming chair features a collaborative monogram pattern and a discreet zebra print, elegantly bathed in 24K gold. The Barracuda headphones display the iconic Razer Triple-Headed Snake logo and the Dolce & Gabbana monogram in a similar style, with an overlay of zebra print. The Razer ready-to-wear collection presents a bold aesthetic with the zebra pattern and a technological filter.
“Razer is well aware of the ability to push boundaries in both gaming and style, as evidenced by our clothing collections and innovative partnerships,” says Addie Tan, Razer’s Head of Lifestyle. Meanwhile, Davide Sgherri, Head of New Media at Dolce & Gabbana, argues that “our collaboration with Razer has been an inspiring journey of creativity and innovation. By seamlessly combining the dynamic energy of gaming with the iconic style of Dolce & Gabbana, we have created a collection that transcends the boundaries of traditional fashion. It is a remarkable fusion that captures the essence of both worlds, providing a truly extraordinary set of products. Tradition and innovation have always been at the core of our philosophy from the beginning. This is an exciting new milestone in our journey”.
For now, the limited edition Razer x Dolce & Gabbana offers only a gaming chair, headphones, and some sportswear, but the product catalog may expand in the future. It will be available in a limited quantity of only 1,337 units by the end of this year.
