Joana Esteves, CEO of the footwear and accessories brand Josefinas, will be the guest speaker for the F Club event taking place on november 17th at the Eleven restaurant. Through her words, we will discover a decade of history behind this digital brand that has made its mark in Portugal and beyond.
It was 10 years ago that Josefinas was born, with the mission to inspire and empower women, while honoring and perpetuating Portugal’s rich heritage and unique savoir-faire worldwide, proving that dreams do come true. This brand is also a tribute to one of the founders’ grandmothers, Filipa Júlio, who taught her that women are capable of anything.
From the original handmade ballerina flats crafted by portuguese artisans, the brand has expanded to include sneakers, sandals, vegan ballerinas, some models with medium heels, and even boots and loafers. In 2020, the Power Lunch served as inspiration for the creation of the brand’s first collection of handbags.
Undoubtedly, Josefinas are proof that something enduring prevails in Portugal: the artisans’ savoir-faire and passion for an idea. As for the brand’s aspirations, Joana Esteves will undoubtedly inspire all attendees at the F Club’s Christmas lunch.