The Roman jewelry brand, equally proficient in luxurious leather goods, presents a new bag inspired by the elegance of the Italian Eternal City.
Since 1884, Bulgari’s creative vision has been deeply rooted in the admirable heritage of its hometown, Rome. For this occasion, drawing once again from the cultural legacy and unique beauty of the Eternal City, the brand introduces the Bvlgari Roma bag, a new style carrying the distinct DNA of the Italian house, with a contemporary and refined design.
Seamlessly combining functionality, pure elegance, and distinctive details, this new model is destined to become Bulgari’s next icon thanks to its versatile and easy-to-match charm. The top handle’s shape plays with the distinct combination of a rigid and spacious body, and the curved lines of the metal decoration. This emblematic element, bearing the Bulgari logo in uppercase Roman letters, represents the bag’s iconic signature and forms a complete circle with the rounded top handles.
Leveraging the model’s versatile and multifaceted charm, the semicircular metal finishing is enlivened with different textures, one playing with two different tones of coating, in antique gold and bright palladium, and another in the same shade to match the bag’s color in a fully monochromatic style. For an added touch of versatility, the removable and adjustable strap allows switching between the practical option of carrying it over the shoulder or crossbody, as well as the more sophisticated handheld style.
The refinement of the bag’s material is further accentuated by a diverse color palette inspired by precious gemstones such as Vivid Emerald, True Tourmaline, Saffron Amber, Foggy Opal, Ivory Opal, silver, and black, resulting in an expression of Bulgari’s DNA as a master of art and color.
In terms of communication, the new Bvlgari Roma bag finds its expression in the glamorous charm of the famous model Olympia of Greece, captured through the photographic lens of Bruno and Nico Van Mossevelde.