Yves Saint Laurent, a brand synonymous with boldness, innovation, and couture elegance, has just launched its latest olfactory creation: Libre L’Absolu Platine. Inspired by the brand’s unwavering motto “Tout, Mais Terriblement” and its iconic ambassador, singer Dua Lipa, the new fragrance is an ode to freedom and the fiery expression of modern femininity.
Combining the freshness of white lavender with the intensity of orange blossom, Libre L’Absolu Platine is a bolder evolution of the original Libre Eau de Parfum, capturing the exuberant balance between cold and warmth, masculine and feminine, couture and raw. Developed by Master Perfumers Anne Flipo and Carlos Benaïm, the fragrance is a bold and seductive statement that encapsulates the essence of the Libre woman. In the words of Anne Flipo, “among the variations we composed around Libre, it was time for lavender to have its own work. In contrast, in a mirror effect, the masculine becomes ultra-feminine, and orange blossom has never been so sensual.”
Its bottle combines the coolness of platinum with the warmth of gold in the horizontal Cassandre, symbolizing the duality of fiery femininity. Its intricate design, created by Suzanne Dalton, features defined lines contrasting with a sleek black cap and an elegant golden chain, representing the free and unbreakable attitude of the YSL woman.
Because freedom is the ultimate luxury, in the Libre L’Absolu Platine campaign starring Dua Lipa, music, nature, and fashion blend to celebrate the freedom of the modern woman. The film, directed by Axel Morin and shot in the majestic landscapes of Iceland, portrays the singer as an icon of confidence and fearlessness, embodying the fragrance’s bold attitude.
No one could authentically embody the bold, unapologetic femininity expressed by Libre more than Dua Lipa. “We walk for our freedom, we fight for our freedom. We feel the need to live as authentically and truthfully as possible. I live my freedom by being myself, being true to myself, as a person and as an artist,” says the singer. “It’s an incredible experience to be the face of a fragrance like Libre,” she adds. “I feel so connected to it because of its fearlessness and positive values that truly resonate worldwide. It’s a true inspiration to amplify this idea of fiery freedom, which I would love for everyone to embrace every day.”
