The unexpected interplay of delicacy and strength is at the heart of Prada’s collections. This Paradoxe Intense explores and reinterprets the typical characteristics of femininity: softness, sensuality, and fragility. Embracing an indefinable femininity, it explores the complexity and comfort of floral amber fragrances, exuding a warm embrace through an enigmatic expression.
Drawing from the iconic principles of the brand, Prada Paradoxe Intense is a name that is delicate in its essence and powerful in its execution. It is the nature of a paradox to question and bring together a contradiction of elements to reveal a profound truth. In this sense, this fragrance is an enthusiastic embrace of the unexpected sum of parts that tempers impossible power with elegant delicacy.
The reconstruction of an icon
Just like the original fragrance, the renewed bottle is an expression of the Italian house’s spirit of reinvention, asserting a permanent and inquisitive dialogue, as well as a preference for contrasts. The bottle is, at first glance, minimalist and delicate, inspired by Prada’s iconic original triangular logo, designed disruptively to rest on its side. The accents of the intense black logo are presented in a deep pink tone that suggests the power of the fragrance.
Intensified Ingredients
A fragrance of undeniable potency for an enigmatic and powerful expression of femininity, the facets of the original perfume are amplified here to achieve a saturation of olfactory sensations with ingredients typically associated with delicate aromas, which become more intense and highlight the fragrance’s paradox. True to the brand’s creative spirit and under the direction of Miuccia Prada and Raf Simons, the fragrance was created by the master perfumers at Givaudan, Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, to reconcile timelessness, innovation and nature.
This is a floral bouquet taken to the extreme: the freshness of neroli blossom radiates from the top notes, supported by the brightness of bergamot and neroli essence. This freshness is contrasted by the addictive florality of super-infused jasmine in an exceptional aura. Here, the heart becomes bolder and more sensual, with an addictive moss accord. As base notes, natural musks transcend each other. Serenolide™ is accompanied by moxalone, giving way to an amber signature, making it even more avant-garde. Ambrofix™, resulting from biotechnology, is even more vibrant, while the infusion of bourbon vanilla blends with natural vanillin extracted from rice.
Creativity and Responsibility Together
Prada has a responsibility to propose design objects and initiatives that promote positive change. Thus, following the brand’s commitment, the new packaging is recyclable, including the boxes and bottles. The glass bottles were designed to limit their weight and the use of glass, and the boxes are FSC™ MIX certified, ensuring a more sustainable choice of paper and cardboard.
An Indefinable Woman in the Campaign
Actress Emma Watson is reinvented through the lens of photographer Harley Weir in a printed campaign that embraces the disruptive spirit of the tilted bottle. Expectations are reversed in an overt celebration of authentic beauty and unrestrained self-expression – the freedom to embrace all our evolutionary magnitude as an affirmation of our static being.
To engage in the campaign, Emma Watson had only one request: to direct the film herself. Watson’s directorial debut is a powerful celebration of what it means to be a living paradox. In this way, she breaks the role of muse by being both in front of and behind the lens, writing her own script and narrating her story, redefining codes to represent her most authentic self.
In a game of intense and elegant contrasts, Paradoxe Intense asserts itself as a fragrance that conveys iconicity through simplicity.
