During the last Cannes Film Festival, Chopard reached the pinnacle of jewelry artistry, reinventing the marvel of the Red Carpet Collection year after year. Emotion, creative audacity, and technical excellence mark the destiny of this 2023 edition, through which craftsmanship testifies to the Maison’s affinity with the world of art.
For the 76th edition of the Cannes Film Festival, which took place in May, Caroline Scheufele designed no less than 76 pieces of fine jewelry. Fascinating creations that reflect the boundless curiosity of Chopard’s co-president and artistic director. Her prominent position in the world of creation, her travels, and the artists around her sharpen her vision and provide vast fields of inspiration that she brilliantly reinterprets through these new creations.
Knowing how to capture a detail with the eyes. Possessing the talent to gather from architecture, museums, galleries, conversations, nature, or starry nights all the fragments that allow the essence of a creation to be constructed. This is Caroline Scheufele’s talent, who knows how to embrace all the beauty of the world to capture everything that will enable her to conceive the fine jewelry collections she creates for Chopard. As a result of this creativity and ancestral know-how in jewelry, the artistic crafts of the Maison’s workshops have been passing down the Red Carpet Collection from generation to generation, providing a range of emotions on the red carpet.
Creating an entire collection of fine jewelry annually, with a number of jewels equivalent to the number of editions of the famous French festival, is a challenge that Chopard has always known how to master. Each of the Red Carpet jewels highlights the talent and mastery of its craftsmen. To realize Caroline Scheufele’s creative vision, they rely on the best in innovation: from the use of new materials, such as working with titanium, to the use of innovative stone-cutting techniques. From the lines of the jewelry to the volumes, from the work of gold to that of precious stones, these craftsmen combine their talents to bring the designed collection to life. Symbolizing the quintessence of classical jewelry know-how and a preserved tradition, the result is unique pieces, laden with history and spirit, inspired by Caroline’s affinities with the world of the arts.
Caroline Scheufele’s curious gaze upon the world is what fuels her creativity. Architecture, painting, literature, dance, music, or cinema make it sufficient for this avid lover of gemstones to dream of the grandest creations at the sight of a small detail. Like an incredible ring, with its central yellow sapphire supported by a set of ancient-style sculptures carved in gold and adorned with diamonds. Or a dog collar, a true ode to poetry, composed of diamond feathers skillfully crafted into delicate scrolls. Nature, the first of artisans, also remains a powerful source of inspiration, as demonstrated by a series of graceful butterflies that, with a simple flutter of wings, appear to alight on the silhouette.
Shaped by the earth and time, Chopard prides itself on respecting Nature’s original works and works only with the most exceptional gemstones. Once selected, it is these gemstones that inspire the future jewel through their color, volume, transparency, and aura. And it is in these jewels discovered from the four corners of the world that Caroline Scheufele perceives the jewel her imagination will bring to life. Therefore, the upcoming Red Carpet Collection promises to reveal new and extraordinary gemstones.