Hermès has invited the public to discover its spirit of innovation and imagination through the Le Monde d’Hermès magazine. Presented in Lisbon from September 6th to 8th at the eponymous kiosk open and accessible to all. Le Monde d’Hermès offered readers the opportunity to explore, through words and images, the collections and conversations that illustrate the creativity, curiosity, and diversity of the Hermès world.
During this stop in Lisbon, Hermès invited visitors to immerse themselves in Le Monde d’Hermès, poetically infused with the Maison’s annual theme for 2023, “Astonishing Hermès.” Those who visited the kiosk could receive a unique illustration created by a local artist, personalize a bookmark, and enjoy fun board games.
Warmly received by Mr. Kiosk, there was also an opportunity for those interested to refresh themselves with an ice cream popsicle and watch a live musical performance in the late afternoon. On leaving, it was possible to take the latest edition of the magazine, as well as a bouquet of fresh flowers.
The first Le Monde D’Hermès kiosk, inspired by the iconic Parisian kiosks, began its itinerant journey in Prague in the fall of 2021. Marking the start of a series of convivial and inviting events, it traveled to Barcelona in April of this year, passed through Kuwait in May, Austin and Haikou, and made a stop in Jakarta in June before landing in Lisbon at the MAAT Garden.