Danish audio company Bang & Olufsen has teamed up with the Italian supercar brand to produce a range of products featuring both brands’ logos and the iconic Ferrari red. At first glance, due to Bang & Olufsen’s understated reputation, no one could have anticipated such a collaboration, but the fact is that the brand has decided to embrace the Ferrari red image.
The new Bang & Olufsen x Ferrari collection is built upon B&O’s excellence in handling aluminum and celebrates both brands’ shared passion for balance, power, and precision. To kick off the collaboration, B&O has reinvented four of its audio items: the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earbuds, and Beosound Explore portable speaker. All four of these products feature a striking Ferrari red tone, creating a strong connection with the brand’s signature.
Both brands have been around for over half a century, with Bang & Olufsen since 1925, hailing from Struer, Denmark, and Ferrari revolutionizing the automotive industry since 1947, from its headquarters in Maranello, Italy. Their collaboration is therefore quite surprising. “We are very excited about this collaboration. There was a strong sense of history in the making when we came together to create it” says Bang & Olufsen CEO Kristian Teär. “This goes back to the beginnings of B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang, and Svend Olufsen were visionaries who redefined their industries by challenging the status quo. Their legacies have endured for decades, bringing both brands to new heights to this day.” He continues, “The combination of best-in-class performance, graceful aesthetics, and meticulous craftsmanship brought B&O and Ferrari together to create this collection. This is elevated by the unparalleled heritage of both brands, making this collaboration unforgettable.”
Indeed, the B&O Ferrari collection marks a departure from Bang & Olufsen’s more traditional and understated approach. The brand’s Senior Vice President of Business Development and Strategic Partnerships, Christoffer Poulsen, explains, “Our classic speakers were designed to naturally integrate into people’s homes while standing out with their beautiful design. This collection is different. They are statement pieces. Just like supercars, they make themselves seen and heard wherever they go.”
Bang & Olufsen has done an excellent job combining the spirit of these two iconic brands, and the resulting four products will be appreciated by countless Ferrari fans.