Launched days after the Paris fashion show, Louis Vuitton campaign features Rihanna’s pregnant belly and the Speedywallet. It was Pharrell Williams’ debut as the brand’s creative director. The newly-appointed creative director presented his vision for the maison by bringing together two style icons – a luxury wallet and a globally recognized artist.
Photographed by Keizõ Kitajima and Martine Syms, the campaign makes use of images showcasing the latest collection, while also offering a glimpse into Pharrell’s inspiration and stylistic direction for the brand.
Rihanna, meanwhile, embodies the pioneering vision of Pharrell Williams’ collection with the new Speedy, evoking the bustling energy of New York’s Canal Street.
Reimagined, the iconic Speedy is sleek and functional while retaining its original trapezoidal lines. Wrapped in richly saturated hues, the monogrammed emblem marks a new creative chapter for men’s leather goods at Louis Vuitton.