To celebrate Omega’s iconic oceanic collection and the arrival of summer, the prestigious Swiss brand has designed a new collection with bold dials in a striking hue that evokes a perfect day on an endless sea.
Seven iconic models – an 11-piece assortment – trace a trajectory that ranges from elegant style to advanced diving technology. Common to them all is the brand’s Summer Blue color, used to a greater or lesser degree to reflect each Seamaster’s water-resistance and demonstrate, at a glance, its depth-challenging credentials: the Aqua Terra represents the sunny surface; the Ultra Deep, the dark abyss.
These new watches, launched now to celebrate the 75th anniversary of the Seamaster line, pay homage to an extraordinary history of innovation, marine exploration, ocean-tested performance, and design.
The history of the Seamaster goes back 16 years before its creation, with the launch, in 1932, of the Marine – the first dive watch available to civilian divers. During World War II, the brand allocated more than 110,000 watches to pilots, sailors and soldiers from Britain’s Ministry of Defense to equip Air Force and Navy pilots during their service. Launched in 1948 to coincide with Omega’s 100th anniversary, the Seamaster collection was created by combining battle-proven technology with a sleek exterior design, resulting in a versatile watch for the “city, sea and country”.
In the vibrant years of rock ‘n’ roll, a decade of optimism and discovery, the Seamaster established itself as the watch of choice for underwater adventurers. The starting point for this new direction was set with the launch of the Seamaster 300 in 1957. A continuous succession of extraordinary models followed, with exciting new designs, innovative technologies, and even higher levels of water resistance. Throughout that journey, the watch with the distinctive seahorse logo has played a crucial role in ocean exploration and conservation, becoming the watch of choice for curious ocean explorers and those concerned with the marine environment.
Today, Omega is able to test each of its waterproof watches in a real underwater environment, thanks to its state-of-the-art facilities and the rigorous certification standards set by METAS (Swiss Federal Institute of Metrology).
The new Seamaster Summer Blue models are: the Aqua Terra collection, which now includes three new models with symmetrical steel cases and crowns; the Aqua Terra Worldtimer, with a dial designed to inspire; the Seamaster 300, intended for high-performance ocean activities; the Diver 300M, a true ocean icon; the Planet Ocean 600M, which encapsulates everything the name suggests; the Ploprof, the world’s most recognized dive watch, and the Ultra Deep, a tribute to Omega’s world-record diving. Each of the aforementioned watches features a captivating commemorative caseback: the Seamaster logo depicting Poseidon holding a trident and two seahorses: Omega’s 1956 original and the brand’s current design.
