Prada has just launched its new fragrance Prada Luna Rossa Ocean Eau de Parfum, the latest addition to its range of men’s fragrances. This new and intense creation promises to transport men on a powerful and transformative adventure, where they discover new possibilities and elevate their performance through technology.
The new Prada Luna Rossa Ocean EDP represents the perfect marriage of performance and technology. With the conviction that technology is an extension of ourselves, this fragrance is an invitation to go beyond limits and open new horizons.
Under the creative direction of Miuccia Prada and Raf Simons, Prada Luna Rossa Ocean EDP is a fragrance created by Master Perfumers Anne Filipo and Carlos Benaim, so that all men can experience a fresh and sensual fragrance that celebrates the intensity of adventure. With fougère and woody-ambery notes, this olfactory creation is itself the perfect fusion of craftsmanship and cutting-edge technology.
The bottle of Prada Luna Rossa Ocean Eau de Parfum is inspired by the blue depths of the ocean, reflecting the fragrance’s iconic codes. Instilled by technological excellence and the elegant beauty of high-performance sailboats, the bottle conveys strength and sophistication. Its sophisticated graduation of intensified magnetic blue symbolizes the new depths of intensity reached by its contents, the Eau de Parfum, while the black cap with a red dot references Prada’s iconic red line, as well as the red moon of the name, « luna rossa ».
The Prada Luna Rossa Ocean EDP campaign features renowned actor Jake Gyllenhaal as the intrepid explorer in search of adventure. The film, directed by Johan Renck, combines the director’s bold, luxurious aesthetic with technical expertise and knowledge of the fashion and luxury industry. The print campaign, photographed by Solve Sundsbo, portrays Gyllenhaal as an adventurer who embodies powerful, confident masculinity, balanced with serenity and sensitivity.
Prada Luna Rossa Ocean Eau de Parfum is now available and invites all men to walk the trail of intensity and explore new horizons.